Malotti Ice Cream Shop, Zuccotto I' Divino

Production of a presentation video in 4:5 reel format for Gelateria Malotti in Scandicci (Florence), a historic artisanal ice cream shop that also offers products for celiacs.

The content is dedicated to the purple zuccotto “I'Divino” , an iconic specialty of the Malotti “zuccotteria”.

The video presents all the artisanal creations of the line , from the famous I'Divino to the “Elmo di Caterina”, describing their aesthetics, selected ingredients and uniqueness.

In addition to the reel, I created various photo and video content for their social media and promotional campaigns, with the aim of enhancing:

• the quality of artisanal ice cream

• the original creations of the sugar factory

• attention to gluten-free products

A project designed to showcase, through delicious and carefully curated images, the creativity and confectionery tradition of one of Scandicci's most recognized brands.

Date: 2021