I began my career in the video production industry at Italia7, a regional television network based in Tuscany, where I worked on filming and editing news reports for the TGT evening news as well as in-depth editorial programmes.

After 12 years of experience in television, in 2018 I decided to pursue a freelance career as a videographer, focusing primarily on the creation of photo and video content for websites, advertising campaigns and television commercials, working with advertising agencies, companies and local businesses. I personally developed my own website, Videographer in Florence – Massimo Pocci.

Thanks to the wide range of experiences and collaborations I have built throughout my career, I produce all kinds of photo and video content. My work includes filming and editing television sales programmes broadcast on regional TV, as well as TV commercials for local and national channels, including Sky.

I particularly enjoy working on event videos, corporate films, and photo and video content for websites and social media, combining a professional approach with a strong attention to detail.