Videographer in Florence
Massimo Pocci
Photos and Videos

WHO I AM
Videomaker Florence Massimo Pocci, professional photographer and cameraman based in Florence, available for assignments throughout Italy and abroad.
I began my career in video production at Italia7, a regional TV network in Tuscany, where I worked for over 12 years filming and editing news reports for TGT and other in-depth programs broadcast by the channel.
In 2018, I decided to embark on a new path as a freelance videomaker, focusing on the creation of photo and video content for websites, social media, advertising campaigns, and TV commercials. Since then, I’ve been collaborating with advertising agencies, businesses, and local shops to produce high-quality visual content.
I personally built my website, Videomaker Florence – Massimo Pocci, to showcase my work and services.
Thanks to the wide range of experiences and collaborations developed over the years, I’m able to create all types of video and photographic content. I work on TV infomercials broadcast on regional channels, television spots for both local and national stations (including Sky), and much more.
I especially enjoy working on event videos, corporate films, and content for websites and social platforms, combining creativity and technical expertise.
To ensure excellent quality across all distribution channels, I use high-end full-frame mirrorless cameras, particularly the Panasonic Lumix S Series, known for their exceptional performance in both photo and video production.
Passionate about what I do, I’m always open to collaborating with other professionals to craft compelling visual stories that meet the unique needs of each client.