Poggianti1958 TV Spot

Sky TV commercial and photo shoot for Poggianti 1958

For Poggianti 1958, I produced a television commercial broadcast on Sky, focused on the brand’s elegance and sartorial quality.

The Tuscan company, founded in 1958, specialises in the artisanal production of Made in Italy shirts, distinguished by attention to detail, originality and in-house craftsmanship.

In addition to the video production, I also carried out the photographic shoot using the same models featured in the commercial, ensuring visual consistency between still images and video content, and enhancing the brand identity in a cohesive and recognisable way.

👤Client: Poggianti1958

💡Creative Direction: Pianificazioni Mirate

🎬 Filming and editing: Massimo Pocci

📷 Equipment: Lumix S5, Lumix S1

🖥️ Post-production: Final Cut Pro