TV commercial Fiore since 1827
For Fiore 1827 I created a television commercial broadcast on Sky , dedicated to celebrating the long Sienese confectionery tradition and the excellence of its products: Panforte di Siena, Ricciarelli di Siena, Cantuccini Toscani and other classics of Sienese patisserie.
Founded in Siena in 1827 as an ancient spice shop, Fiore 1827 has been the "guardian" of traditional Sienese recipes, handed down for generations, for almost two centuries. These recipes combine spices, almonds, and select ingredients to create unique desserts.
The video highlights the brand's authentic identity: its history, craftsmanship, connection to the local area, and the savoir-faire that makes each product a true masterpiece.
The commercial aims to communicate not only the quality of the desserts, but also the tradition, elegance, and passion that for generations have made Fiore 1827 a symbol of authenticity.
Client: Fiore
Conception and Direction: Pianificazioni Mirate
Date: 2022
